Born from a desire to provide the farmer who crafted the fiber more control over the price of their cotton. We realized there was a need in the fashion industry for a direct link from the farmer throughout the supply chain. The customers were wanting more of a direct connection with those who were growing, spinning, weaving, designing and making their garments and home textiles.
We also quickly realized that the current supply chain is set up for efficiency, and not for providing the highest quality cotton products to the consumer.